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Krisana Polyotha

Online 1.1

For AE1: Web design and personal branding package. Deadline is on the 5th April, 4pm.

The requirements of this project are:

  1. To evidence the development and prototyping of a design for a portfolio website that incorporates graphic design, visual communication and image manipulation techniques using industry recognised software applications.
  2. To editorialise written copy and media content, text, image, sound and video assets for search engine optimisation (SEO).
  3. To showcase our personal and professional brand through design and personal branding.
  4. To showcase work undertaken on our level one course units including video, radio, photography as well as extra-curricular work experience related activities we have undertaken under our own initiative, or any new work that we may choose to create especially for this project.
  5. To evidence an ability to apply conventions of design and visual communication to the development of a prototype website design considering user experience as a primary principle that aims to create a coherent user experience.


  1. A clickable working prototype submitted in the form of an Adobe XD file and associated assets uploaded to SOL.
  2. A portfolio of supporting evidence in the form of a series of blog posts that can include sketches, reasoning, audience targeting, creative research, ideas development and other evidence that showcases our process of developing, designing and prototyping our creative work.
  3. The submission of the portfolio will take the form of a PDF with links to individual blog posts that have been annotated with brief critical reflections that explain the content and reasoning behind each post.

This is how we are marked:

Technical competence:

  1. We must demonstrate that we have acquired and developed a minimum standard of technical skills.
  2. We should demonstrate that we have mastered the technology by building an effective clickable prototype and brand design.
  3. We could evidence advanced technical skills by developing a sophisticated and consistent brand imagery using a variety of software.

Professionalism and preparation:

  1. We must plan and deliver the project in timely manner.
  2. We should evidence precision and great attention to detail. We should proofread our work carefully avoiding mistakes.
  3. We could gather peer feedback and informed by it, further perfect our work.


  1. We must select appropriate material to include in the prototype and decide on the ordering of it.
  2. We should show that we are able to select and sequence material to communicate our brand story effectively.
  3. We could construct a compelling brand design, targeting a specific audience.

Analytic Imagination:

  1. We must evidence an ability to unify technical elements with analytic and critical sophistication.
  2. We should demonstrate that we can apply graphic design principles in our prototype and other brand materials such as CV and a business card. Ideally, there should be clear intellectual underpinning to production submissions that inform and shape technical execution and aesthetic.
  3. We could evidence an informed engagement with current graphic design trends and theory. Our production work could evidence a highly commercial, aesthetic or intellectual value that either pays homage to, comments upon or advances debates in the field.


  1. We must show evidence of creativity and imagination going beyond the familiar.
  2. We should evidence a flair for creative fresh and engaging design.
  3. We could evidence ambition and innovation in our creative conceptualisation.

In today’s lecture, we learnt about Graphic Design:


  • Combines speech, written language and images into a message.
  • Design can persuade, inform or instruct.


  • Signifier – The form of a sign. The form might be a sound, a word, a photograph, a facial expression.
  • Signified – The concept or objet that’s represented. The concept or object might be an actual pipe, the command to stop, or a warning of radioactivity.
  • An interpretant – is it what the audience makes of the sign.

The skull and crossbones associate with danger. It is commonly seen imprinted on containers of hazardous substances. It is also believed to be the symbol on pirate flags. Historically, the skull and crossbones design was used by the Spanish to designate cemeteries. Maybe that’s why pirates chosen this design because its association with graveyards and death.

The creative process:

“It is essential to begin by looking at the problem from all angles and then define the most important aspects of the problem.”

– Hembree (2008, p.41) The complete Graphic Designer, Rockport Publishers.


  • The client – history, core values, unique selling point (USP) – client meetings.
  • Target audience – study the target audience (segmentation) and ads that target the same audience.
  • How will the target audience benefit from the offered service/product.
  • The clients industry – the competition.

Creative Brief:

  • Budget and deadlines.
  • What is the specific problem.
  • Overview of the client.
  • Business and design objectives.
  • Target audience and demographic.
  • The competition.
  • Creative approach – the visual problem and the steps to solve them.

Brainstorming and sketching:

  • Mind maps.
  • Idea trees.
  • Use dictionaries and thesaurus – word definitions can be inspiring
  • Combine different ideas
  • Sketch – visualise the ideas

“The secret of all effective advertising is not the creation of new and tricky words and pictures, but new of putting familiar words and pictures into new relationships.”

– Leo Burnett

This was a challenge set by my lecturer. So, I created this.

These are the stages we should follow to help our design development move smoothly and effectively.

This entry was posted in Online.
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