I have decided to have a meeting with my colleague (figure 1) who was working on promoting another project that performs very well on views and shares. Graham Benton suggests that he researched organic promotion because we do not have the fund to advertise the content on the social media platform. He searched for the Facebook group that likes to have a conversation about Boris Johnson and politics. Which is what the content is all about. He decided to promote it by communicating with the Admin first because some can kick him out, as they have rules. He suggests we need to carefully approach these groups appropriately as they can kick you out and deleted your progress of promoting the Solent TV content.
As a result, I went to read 20 Secrets to Boost Your Facebook Organic Reach.
In the future, I need to try to promote my content to an area where people would be interested. For example, communicate to a Facebook page where many nurses can gain attraction for Behind the Blue Lines and students for The New Norm.